Obviously the first response is that unsubscribes stay on your list they just don’t receive emails. They add to the number of subscribers that, depending on your auto-responder, will increase your monthly cost.
It goes deeper than that though. I had recently noticed that I was getting a massive increase in subscribers to a list I wasn’t even promoting.
How could that be?
I looked and, first of all, I ask for a first name yet, there weren’t any first names on these subscribers. Looking at the email addresses, many looked suspicious as in, sites that a marketer doesn’t want associated with his business.
I contacted my auto-responder to discuss the situation and they informed me that many of them originated from Latvia. They confirmed my suspicions that I was getting spam bots on my list.
How do you prevent bots from getting on your list?
From what I was told there are two options. I am not really a fan of either one to be honest. The first option is to connect your form to a captcha. The second, double opt-in. I go with single opt-in to reduce the hoops that my subscribers have to jump through to receive my emails.
I am currently running promotions for my revised lead magnet as I have shifted to offering PLR. After it has gone for enough time to have some data, I may consider the double opt-in to see if there is a difference in the number of sign ups.
You will need to decide which way to go is best for you but, I do urge you to make it a habit, at least once a week, to check your subscribers and delete the unsubs and suspicious looking emails.
If you would be interested in getting the free report with PLR, it is about methods to create a lead magnet people will actually want. These methods will work in any niche. Just click here.
If you found this article helpful, or know someone that may benefit from it, feel free to share it to your social media.