What is Niche Marketing?                                                                                                                                                                                                                       

Niche Marketing is marketing that focuses on a particular niche or subject. For instance, you could be focusing on the health and fitness niche. This is a broad niche and there are a lot of sub niches in it. There is dieting and weight loss, which also can be broken down to several other sub niches as to the type of diet like Keto for example. There is also several sub niches for fitness which could be broken down to various activities for exercise like hiking or weight training.

In selecting a niche you need to do a little research to see if it would be profitable.

See how many searches there are for an area you have knowledge or interest in. Look to see if there are any magazines covering that niche. If there is a magazine, or several of them for that subject, you just may have a winner on your hands. You will also want to look at the affiliate platforms like Clickbank, JVZoo, and Warrior+. Do you find a lot of products for the subject you want to build your business around? Yes? That is a very good sign. See how many are sold and consider if you can build a sustainable business on it.

The main thing is do not get scared away.

What I mean is, many people will do this research and see a lot of products for it. They then convince themselves that there is too much competition and abandon the idea. Competition is a good thing. There would not be a lot of internet marketers in a niche if they weren’t making money in it. Remember that internet marketing is actually a community. Look at the groups on Facebook for internet marketing. There are a lot of them and many marketers belong to several. As internet marketers we are not “competitors” we are a community. There are more than enough people in this world for everyone to have a slice of the pie.

So, now you have decided on a niche what’s next?

Now you roll up your sleeves, grab a pen and paper and start listing what you will need to build your business. Everyone starts out the same, no blog, no list and no audience. They don’t have the tools necessary to build an internet marketing business. You will need to acquire these and build your foundation.

You first need to consider your target audience and start assembling them.

Social media is great for this as almost everyone has one social media account or several it seems. Join groups that cover your niche and join the conversations. Answer questions that are asked to establish that you have knowledge in this particular area or that. While establishing yourself on social media get an autoresponder, for sending emails to the list you will be building, web hosting, a domain name and start your blog. These are necessary to build a sustainable business. You can also start your own Facebook group and invite people to join it. I must caution you not to steal or spam other groups by asking their members to join your group. Some groups will offer opportunities to share your blog or social media accounts. Wait for those opportunities. Always obey the rules of any group you join. It may seem like there are a lot of internet marketers out there but, it really is a small community and you don’t want to tarnish your reputation before you get started. You can invite people to your group by posting on your timeline. Describe what your group is about and share the link to it.

As you become established and start assembling your audience you can then start inviting them to join your list. This is done by offering something for free in exchange for their email address. Your list will be one of the most important assets of your business. I will go into more depth on this subject in another post.

There are tools and trainings available that will teach you how to do all of these things.

You can buy them separately or look for special sales. There is one such sale going on right now. John Thornhill and Dave Nicholson have assembled a package of tools that they use in there own businesses and an incredible price. It is called the Niche Marketing Kit. This special deal is only available for a limited time. At 11:59 p.m. Eastern time Dec 30 the special price goes away. You really should take a look at it and see what all is offered. You can see the sales page here.

As always, if you find this post helpful, or know someone that might benefit from reading it, feel free to share it.

Don’t forget to leave a comment below.

Especially don’t forget to look at John and Dave’s special.



    2 replies to "Niche Marketing"

    • Diana Keeler

      David, another great post. I didn’t realize until I joined P2S that we really are a community rather than merely competitors. People have been very helpful with getting me caught up and trained.

      • David

        Most don’t realize it. Even some of the experienced marketers look at other marketers as competitors. It is a shame actually but, what can you do other than try to be an example?

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