Here is a little teaser from an eBook I wrote for my upcoming membership site.
If you’re looking for ways to create a lead magnet to build your email list, then you’re heading in the right direction in your list building journey! Lead magnets are great to use on squeeze pages to get people to opt-in to your email list! But your lead magnet absolutely must be something your target audience wants. Something that they would probably pay for to get their hands on. Yes, it must be as good or better than something you would sell. Or else people are just going to click away from your squeeze page and probably not return.
So, let’s cover how to create a lead magnet that actually gets people to opt-in to your list, and also the different types of lead magnets that you can create. First here are some tips to keep in mind when you’re creating your lead magnet!
Tip #1: When you start thinking about what lead magnet to create you need to think about what your target audience wants or needs. What problems do they have that you could solve for them? What topic do they want to know about? You can figure this out by looking at your target audience on social media and what they are talking about, or by doing some keyword research. Take that information and create your lead magnet. Make no mistake, your lead magnet is a product and, it is easier to create a product for an audience that to gather an audience for a product.
Tip #2: Be specific. You can create several lead magnets, and you should. You can test which ones do better with your audience. So, get very specific with your lead magnet and who it’s for. For example, suppose you’re in the self-help niche your target audience probably has all kinds of wants and needs, but if you’re selling a product on how to be happier in life, then you’re going to need to create a lead magnet that is ultra-specific to that topic.
Tip #3: When trying to build your first email list, keep your lead magnets quick and easy to consume. When people don’t know who you are or how you can help them, they’re not going to give you much attention. However, if you can quickly and easily solve a problem they have, they’ll pay attention to you when you show up in their email inbox!
Tip #4: Depending on the lead will depend on the lead magnet you want to offer them. For example, if you’re creating a lead magnet to get people interested in a high-ticket offer you have, you may want to create a lead magnet that goes into greater detail and offers a lot of information. The opposite of the above tip.
Tip #5: Whatever kind of lead magnet you choose to create make sure that it looks professional and that you use a nice design that grabs people’s attention. So many miss this part, but the “experience” the person has also has a big effect on how they interact with you. Think about what you do when you land on a website that looks bad, the graphics look amateurish, you leave the page right? Now with online services like Canva it’s easy for anyone to create lead magnets that are gorgeous, and if you can’t do it yourself, you can hire someone to do it for you. It’s that important!
Tip #6: As I said you can, and should create multiple lead magnets, so always be on the lookout for more ideas for lead magnets you can use to build your email list even bigger or build an email list for a different goal or funnel.
Tip #7: Think outside of the box! Everyone gives away free eBooks. They idea is to stand out from the crowd. You won’t do that by giving away what everyone else does. Look at what others are using as lead magnets in your niche and do something different!
Tip #8: Be sure that you make it easy to get and consume your lead magnet. If required to give too much information, or jump through hoops, etc. your lead magnet will never do it’s job, so make sure it’s a super easy for people to get your lead magnet.
Tip #9: Sell from inside your lead magnet. Now I’m not saying to post ads and links all over your lead magnet, but if you have something you want people to buy from you, you can offer them in your lead magnet. Make sure whatever it is that you’re selling from inside your lead magnet is congruent with why the person opted-in to get your lead magnet, but you most definitely want to be selling in your lead magnets.
Tip #10: Don’t be afraid of giving away too much. Don’t hold back your best ideas, information, and resources because you’re afraid you won’t be able to make money from the person who opted-in for your lead magnet. Now I have said for the most part your lead magnet needs to be quick to digest, so you don’t want to give too much, but never hold back your best. Your lead magnet’s job is to “wow” the person who is consuming it. You want your lead to wonder, “if what you give away for free is THIS good, how good is the stuff you are selling?”
Tip #11: The final tip here is to always be listening to those who consume your lead magnets so you can work to make them better. Once you have an amazing lead magnet your list building will be so much easier, and you’ll get much better results. When someone downloads your lead magnet, follow up with them for feedback. Put your lead magnet in front of people (for example your mastermind group or your peers) and ask for their feedback and see what you can do to improve your lead magnet.
Click the link to download a report that will teach how to create the type of lead magnet discussed in this post. Click here.
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